Huichol art abounds today in places like ebay, as well as tourist towns like Puerto Vallarta. A simple google search will bring up more websites than Huichol. The true art however is very difficult to find. It does not come from Huichol that live in the city, but rather those who actually live in the sierra, those who are involved in doing the ceremonies and rituals that make up what it means to be Huichol. Florencio Lopez the son of Don Jacinto Lopez Ramirez, one of the founding fathers of beaded art. Florencio’s family, as one of the pioneering families of the art, has been doing the bead art for over 30 years.